We’re excited to finally announce that Forma is now part of Snap! We couldn’t think of a better fit with a shared vision of the future. All of Forma’s team members have joined Snap and have already been working hard to bring photorealistic avatars and outfits to the world!
As announced today at the Snap Partner Summit, apparel AR image try-ons are now available both on Snapchat as well as on Snap’s merchant partners’ websites. With the integration of Forma’s technology, Snap will help online shoppers go from ‘this looks good’ to ‘this looks good on me.’ We are just getting started bringing the technologies made famous by research papers and movies to everybody’s smartphone!
As the end of one era leads to the beginning of an exciting new one, we are reminded to reflect and appreciate how fortunate we’ve been. With so many people and systems to thank, we find it only right to translate our appreciation into hard work as part of Snap!
With heartfelt appreciation and excitement for the future,
Ben and Qianyi, co-founders of Forma
As announced today at the Snap Partner Summit, apparel AR image try-ons are now available both on Snapchat as well as on Snap’s merchant partners’ websites. With the integration of Forma’s technology, Snap will help online shoppers go from ‘this looks good’ to ‘this looks good on me.’ We are just getting started bringing the technologies made famous by research papers and movies to everybody’s smartphone!
As the end of one era leads to the beginning of an exciting new one, we are reminded to reflect and appreciate how fortunate we’ve been. With so many people and systems to thank, we find it only right to translate our appreciation into hard work as part of Snap!
With heartfelt appreciation and excitement for the future,
Ben and Qianyi, co-founders of Forma
Scan the Snapcode below to try it for yourself!
