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Everybody has been impacted by the coronavirus, it’s only a matter of how much. This includes us at Forma, where we’ve had to adjust our strategy at the company level, and learn how to stay productive and sane while staying at home at a personal level. We know that you have been impacted as well, and we hope first and foremost that you and your families are healthy and safe. While health and safety are the absolute priority in uncertain times like these, some of us have found that work has provided us with something a bit more positive and within our control. In the case that you share this feeling, we’d like to share some of our learnings that might be interesting! As large numbers of people are asked to stay at home, we’re also seeing a huge increase of interest in virtually trying on clothes. Through our hundreds of merchant partners on Shopify, there have particularly significant jumps in:  We can’t ignore that every business has to adapt somehow, and technology can help. Specialist digital platforms catering to the fashion industry seem set to grow. Media outlets are all over this already, and Forma’s technology and products have been covered in Vogue, WWD, PopSugar, and Fashionista amongst others as well. We’re seeing similar interest within our own Forma app as well. Looks like even if people cannot go to malls or stores, their desire to shop and find their style remains! In case it’s helpful, please see some specific examples below: Birdy Grey, a young and bold brand focusing on bridesmaid dresses out of Los Angeles. It’s harder for a bride and her bridesmaids to shop together these days. With Forma directly on their website, brides and their bridesmaids can see what they will look like in each dress! We started with a small test to measure purchase conversion rate lift, and after extensive testing confirmed real impact, we’ve rolled out so their shoppers can try on any of their dresses!
Amsale, a leader in the bridal industry as seen in Hollywood (Grey’s Anatomy, 27 Dresses) and on celebrities (Halle Berry, Julia Roberts, Heidi Klum) is based in New York City. They’ve been working on end-to-end shopping experience for the very personal and emotional purchase of a wedding dress, and have seen overwhelming responses to their website-based virtual tryons where brides can easily explore and try on more dresses than they would be able to during an appointment. This builds confidence in finding the perfect dress.
We hope that this has been an interesting break from the pandemic craziness 😌 If you have any ideas about how we can help you with our virtual try on technology, please reach out to us anytime at contact@formatech.com. Stay safe and take care of each other!
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