'Tis the Season of Tryons

‘Tis the season of eCommerce! We have Black Friday (social distancing turning the party digital), Cyber Monday, and of course those holidays! How will online shopping be different this holiday season? 
 
While we wait to find out, studies are predicting one of the biggest online shopping seasons ever. Shopping in person is harder to do this year, and forecasters argue that people missed out on their usual spending for vacations, going out to dinner, and other activities due to the pandemic. What does that mean for the holidays? Extra cash for gift giving this year.

What to expect?

In the Redpoint Global Holiday Shopping 2020 survey, the study found that nearly two-thirds of the 1,000 adult shoppers surveyed (62%) planned to do all their holiday shopping online and that, “70 percent of consumers say they will exclusively shop with brands that can demonstrate that they personally understand them this holiday season.” These shoppers are going increasingly digital and as they do so, their expectations around personalization are at a maximum.

Shoppers spending their hard-earned dollars on fashion and apparel websites this season will be in for a treat when they find the most personal experience they can get when using Forma-powered digital dressing rooms. Forma's technology automatically converts every outfit in a photo into a digital outfit that any shopper can try on instantly and photorealistically. Shoppers can directly see what they look like rather than using their imagination to project onto models that don't look like them. Shopping is inclusive this year. 

Why digital tryons?
Because it works. In many ways. ​

Trying on apparel digitally goes beyond just about sizing or returns. It is a whole new frontier. It is about confidence and it is about curiosity.
 
For brands, beyond the lift in key metrics you love like AOV, conversions, sharing, etc., Forma impact other factors that might not be as obvious: 
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1. Every product photo becomes interactive: You have already invested in taking high-quality product photos. Why not get more out of them? We take your product photos to the next level and convert them to tryons (we only need one photo per product!).
2. Engagement time: When shoppers can try on items digitally, they stay on site longer. When your shoppers stay onsite longer, you have a multitude of ways to keep engaging them or learning more about them.
3. UGC: When a shopper can try something digitally on themselves, you have an automatic form of User-Generated Content. Shoppers and the brand can leverage this for social-validation on a major scale.

Whatever it is, digital tryons have even more impact than meets the eye. This holiday season will be the big coming out party!

Do you have an interest in trying out digital dressing rooms or learning more about trying on apparel digitally?
Feel free to reach out to us at contact@formatech.com!